From 2010 and 2015, we served as the official contracted art director for Oakley's campaign in the popular American racing series, NASCAR. We worked side by wide with Oakley's internal creative team to design and create athlete driving suits, branding initiatives, and brand activations at key races.
Speed Meets Style
With every touch point, we sought to ensure continuity with other action sports and campaigns to maintain cohesiveness.
With Oakley delving in to manufacturing their own racing suits and safety gear, we helped the brand merge their iconic design sense in driver uniforms and apparel.
We also helped create numerous internal projects, activation graphics, and digital pieces that helped tie the motorsports efforts to the Oakley global community.