GT World Challenge America
Illustrated Event Posters
Creating Impactful Art For Fan Engagement
SRO’s GT World Challenge commissioned Eyenovation to create illustrations for each of their 7 race weekends in North America. We illustrated different teams and cars for each iteration, with compositions that showcase iconic landmarks of each race track. These illustrations were then used in a variety of activations, including keepsake event posters given to fans.
The finished series of illustrations harmoniously blend creativity with functionality. Every element of the artwork, from the color palette to the typography and imagery, was carefully chosen to evoke excitement. The poster campaign not only met the functional needs of the client but also created key artwork that was used in other race touch points.
Client
SRO America
Creative Director
Chris Ortenburger
Software
Adobe Illustrator
GT World Challenge America have been thrilled with the results, and the designs have already proven successful in enhancing fan engagement at races. This campaign is a perfect example of how we blend art, creativity, and illustration in a meaningful way that drives consumer behavior.
