Max Papis Innovations
Max Papis Innovations was founded in 2009 by Max Papis and Tatiana Fittipaldi Papis, in Mooresville, NC. Max and Tatiana have a long background in racing. Together they have created a signature line of steering wheels and racing products, and called upon Eyenovation for art direction and design.
In addition to design, we helped consult and advise MPI on building a stronger social media following.
Identity and Branding
MPI had an existing identity and brand, but lacked the materials internally to manage it effectively. We helped their team develop documents and processes to ensure a consistency across all materials. We also developed many visual extensions, showcasing the brand and message across a wide variety of items.
Conceptualization and Development
To bring new ideas and future innovations to life, we helped MPI by sketching and rendering ideas for new products. In a digital era, often times an analog perspective still yields the best results.
Video Content and Collaborations
With our video arm of Eyenovation, we worked with MPI to bring their growing number of partnerships and collaborations to life in engaging and high energy content.